A 30 second spec social ad for Red Bull Pink Edition, conceived, produced, directed, shot and edited by one person (me).

The brief I set myself: whimsical, nostalgic, and unmistakably Red Bull. Shot on an HD camcorder and graded to feel vintage, the spot captures a sun soaked summer energy that sits underneath the playfulness of the piece. The live action is layered with hand drawn digital animation, with a rotoscoped flying sequence at the close that nods directly to the iconic Red Bull gives you wings line. No CGI shortcuts, just frame by frame craft and a clear creative vision from concept through to delivery.

This is what full service content production looks like when the person holding the brief also holds the camera, the edit, and the idea.