A real brief, a live event, and one person handling everything on the day. Hired by the agency representing teapigs to film their Premium Matcha launch and turn it around as an engaging social promo, producing, directing, shooting and editing end to end.

The concept was simple: let the product sell itself. Real people, real reactions, real moments captured as they happened. The edit does the rest.

This is the kind of brief I thrive on. Fast moving, people led, with a clear creative goal and no room for a bloated crew.